Genfare
Fractional Content Marketing Leadership
We act as members of the marketing and proposals team for Genfare, a provider of fare collection solutions serving public transit agencies. In this capacity, we commit to 15-30 hours of availability weekly on projects. Click the links below to view some of our work.
Website Copy
We crafted a revised mission and vision statement, not to mention the rest of the language on Genfare‘s corporate site.
Blog Posts
We‘re making sure that Genfare‘s site is regularly updated with newsy and actionable content.
Why your transit agency should be digitizing cash (and how to do it)
How data-driven decision making advances the first pillar of equitable mobility
White Papers and Case Studies
We're not afraid of deep dives into long-form technical content.
The 3 pillars of equitable mobility
Bipartisan infrastructure law grant guide
Brochures
Check out our work on Genfare‘s product launch of Genfare Link.
Project Summary
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New mission statement and message house
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Content strategy planning and documentation
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Full website rewrite
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Video scripts
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Monthly and ad hoc blog posts
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White papers and case studies
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Customer newsletters and emails
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Demand generation
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RFP responses for large public works projects ($10M - $70M)
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Advertisements
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Presentation abstract submissions
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Ghostwritten thought leadership
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Applications for association leadership positions
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Product sell sheets