Our Creatives
Dedication. Expertise. Passion.
We are a growing collective of freelance writers, editors, designers, strategists with decades of experience working with clients in a range of industries including healthcare, education, infrastructure, and SaaS. Together, we have the talent and capabilities of an agency at the price point of a freelancer. We can give your company a single point of contact for all your thought leadership, brand expression, lead generation, and other content and creative needs.
Rachel Sobel
As founder and principal, Rachel leverages 30+ years of storytelling experience as lead writer, editor, project manager, and content strategist. She is skilled in brand journalism, customer engagement and retention, and visual direction.
Bria Wright
Bria is an expert at SEO strategy and deep dives into analytics, as well as content marketing planning, development, and execution.
Alicia Lasek
Alicia provides customer-focused editorial and project management, drawing on more than 25 years of experience in editorial strategy, content development, production oversight, story writing and editing, and industry research.
Maria Villegas
Maria has extensive experience as a graphic designer and art director at Chicago's largest ad and marketing agencies. She specializes in branding and strategic design solutions. She has a solid freelance and in-house design/branding portfolio across industries.
Ivette Cortes
Ivette is a graphic artist who enjoys designing magazines, newsletters, infographics, social media post as well as art directing custom photoshoots. She also speaks fluent Spanish.
Scott Oldham
Scott is a design strategist with more than 25 years of experience. He specializes in branding, publishing, collateral and motion graphics.
Kari Fortelka
Kari is an award-winning communications leader with over 25 years of experience driving brand growth through impactful, inspiring strategies. She has successfully led corporate communications across the healthcare, insurance, and aviation sectors, helping major brands advance their presence and purpose.
Oscar Mata
Oscar is a seasoned senior web developer specializing in both front-end and back-end WordPress solutions. From complex integrations with third-party services including CDNs, APIs, DNS, and advanced security to performance optimization, he ensures every project is secure, scalable, and future-ready.
Jason Grey
Jason is a digital strategist and creative leader with 25+ years guiding associations, healthcare providers, and B2B brands through website design, SEO-centric content, and integrated marketing programs.